Broadway on Demand to Launch Free, Ad-Supported SmartTV Channel | Playbill

Streaming Broadway on Demand to Launch Free, Ad-Supported SmartTV Channel

The streaming platform is dedicated to theatre and performing arts.

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Theatrical streamer Broadway On Demand has partnered with Triple-B Media to launch a free, ad-supported SmartTV channel with 24/7 content including Broadway, Off-Broadway, and West End shows; original series; and behind-the-scenes content. Highlights from Broadway On Demand's catalog include Broadway's Bandstand, Off-Broadway's Puffs, Jessica Sherr's Bette Davis Ain't for Sissies, and Submissions Only.

"We are extremely proud to provide Broadway On Demand free in over 20 million homes, expanding global access to Broadway and theatre content," says Broadway On Demand CEO and President Sean Cercone. "Triple-B’s long-standing expertise in live-television and the FAST space is integral in helping us to make everyone in the world a theatre person."

The channel, titled Broadway At Home, is projected to be available on as many as seven platforms by the end of summer, with a goal of reaching more than 200 million homes by the end of 2023.

"Collectively, our idea is to provide audiences a 360-degree experience of the Broadway ecosystem, offering the viewer access not only to coveted Broadway shows, but exciting content that often transfers to The Great Bright Way," says Triple-B Chief Commercial Officer Brendan Canning.

Broadway At Home is already available on DistroTV, FreebieTV, and SelectTV platforms. Visit BroadwayAtHome.TV.

 
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