Broadway Grosses Analysis: Rosy Summer Outlooks as Kimberly Akimbo, & Juliet, More Set Production Box-Office Records | Playbill

Grosses Broadway Grosses Analysis: Rosy Summer Outlooks as Kimberly Akimbo, & Juliet, More Set Production Box-Office Records

The 32 currently running shows continued their post-Tonys box-office climb last week, with gross and attendance increases of over three percent.

Graphic by Vi Dang

Summer officially started June 21, and Broadway seems to be feeling the heat with cumulative grosses for the 32 currently running productions rising by 3.23% from last week's already rising total. Even more promising, that's an increase of more than 10% compared to this week last year. 

But it's not just the season that changed. The 76th Annual Tony Awards were held June 11, and last week's numbers reflect the second post-Tonys week, indicating the all-important Tony Award bump is upon us, or at least the beginnings of it. Best Play winner Leopoldstadt rejoined The $1 Million Club for the first time since last year. Best Musical winner Kimberly Akimbo enjoyed the best week of its entire run for the second week in a row, bringing in $736,318.65 with an average ticket price of $121.32 and a top ticket price of $277.

And it's not just Kimberly Akimbo, which was one of many of the shows from the 2022-2023 Tony Awards season that saw the highest-grossing week of its run last week. Also on that happy list: The Sign in Sidney Brustein's WindowParadeFat HamPrima Facie, and Good Night, Oscar& Juliet had its highest-grossing eight-performance week for the second consecutive week.

As for Broadway's newest shows, newly open Britney Spears jukebox musical had the best-performing week of its run with $701,425. Thanks to the Marquis Theatre's giant capacity, the show also ranked fifth on the most-attended list, even while filling just 91.52% of its seats. A low average ticket price of $59.73 seems to be holding its grosses back from performing to the full potential of that audience number, but with reviews out and word of mouth spreading (Spears, herself, is reportedly a fan), that may change in the coming weeks.

Fellow newbie Here Lies Love played its first full week of previews last week—well, almost. The David Byrne-Fatboy Slim musical has a somewhat irregular performance schedule that sometimes sees seven weekly performances instead of the more typical eight, and last week was a seven-performance week. The immersive musical brought in $642,151.20 at the box office and filled 84% of its capacity. Those figures are out of pace with the production's sold-out first preview the week previous, and it already has a reduced seating capacity (a casualty of the production's dramatic reconfiguring of the Broadway Theatre) to contend with. Despite that, its box-office performance would seem to indicate that Here Lies Love and Once Upon a One More Time are the Main Stem's newest shows that audiences are most interested in seeing, even without a Tony Awards spotlight (both shows aren't eligible for Tony Awards until next year's ceremony).

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(15 of 32 currently running productions)

The 90s Club
(shows that played to 90% or higher of their seats filled over the entire week):

  • Hamilton (101.09%)
  • Sweeney Todd (100.8%)
  • Prima Facie
  • Hadestown
  • & Juliet
  • MJ The Musical
  • Wicked
  • Parade
  • Kimberly Akimbo
  • The Book of Mormon
  • Fat Ham
  • Moulin Rouge! The Musical
  • The Lion King
  • Aladdin
  • Leopoldstadt
  • Shucked
  • SIX: The Musical
  • Harry Potter and the Cursed Child
  • Once Upon a One More Time

(19 of 32 currently running productions)

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