Director of Marketing, Sales and Communications

Dallas Theater Center
Dallas, TX
US

Job Details

DESCRIPTION

Dallas Theater Center (DTC), a Tony Award-winning, non-profit professional theater in residence at the AT&T Performing Arts Center, seeks a results-oriented, dynamic and experienced Director of Marketing, Sales and Communications to join our advancement team. The position reports directly to the Chief Advancement and Revenue Officer.

The Director of Marketing, Sales and Communications will be responsible for conceiving and implementing all marketing, sales and communications plans for the theater, including growing and sustaining audiences for productions and students for education & engagement programs, and supporting the cultivation of donors through marketing, sales and communications channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES
• Develop and implement an integrated, comprehensive sales program designed to achieve DTC’s goals for ticketsales & Public Works programs.
• Build and oversee the execution of full-scale advertising and media plans in traditional and digital channels for all DTC productions, Public Works programs and donor cultivation efforts.
• Develop and execute audience/participant/stakeholder retention plans to promote Patron Loyalty
• Oversee the Marketing Department’s annual budget, including monthly forecasting and cash flow projections
• In collaboration with the Chief Advancement & Revenue Officer, Executive Director & Director of Finance, develop expense budgets for marketing department and income budgets for ticket and educational program sales.
• Oversee and support the activities of the Box Office Manager and Front of House staff for each production
• Manage DTC’s brand to build awareness and loyalty both internally and externally, including collaborating with DTC’s Development Department and Department of Public Works and/or with the Dallas Arts District and various community partners.
• Manages board relations and communications relating to the Marketing Department, including serving as staff liaison for the board’s Marketing/Customer Service Committee.
• Participate in season planning with the Artistic Department; education/community engagement planning with DTC’s Department of Public Works; and planning donor cultivation strategies with the Development Department to expand DTC’s stakeholders.
• Attend Board of Directors and Executive Committee meetings, when requested.
• Must be available on some nights and weekends, as needed
• Perform work in a manner that is consistent with DTC’s mission, vision and values, including advancing DTC’s commitment to equity, diversity and inclusion.
• Attend Advancement Team, Administration Team, and Full Company meetings
• Additional duties as assigned by the Chief Advancement & Revenue Officer.

SKILLS AND KNOWLEDGE REQUIREMENTS
• Excellent collaborator with strong leadership skills to lead a team with candor and transparency, empower others to succeed, and ensure accountability
• Organizational ability and attention to detail
• Excellent time management skills, including managing a high volume of work and attending to numerous projects concurrently with a high degree of accuracy
• Self-motivated, with the ability to prioritize and balance multiple tasks simultaneously while understanding immediate needs for accomplishing urgent matters
• Ability to maintain strict confidentiality
• Strong managerial skills, with a proven ability to successfully lead a team of staff members
• Ability to work under pressure and adapt to changing priorities
• Professional, courteous manner, high energy and an eager, positive attitude
• Strong commitment to advancing racial equity, diversity and inclusion
• An appreciator of theater and an advocate for its value for the community

EDUCATION AND EXPERIENCE REQUIRED
• Bachelor’s Degree, with an emphasis on Marketing and Communications preferred, or 7+ years equivalent work experience required
• Master’s Degree, with an emphasis on Marketing and Communications, preferred

SALARY

$85,000.00 – $95,000.00 per year

HOW TO APPLY

APPLY BY EMAIL

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