Photos: A Wicked Sing-Along, The Broadway Block Party, More at Curtain Up Broadway Festival Day 1 | Playbill

Sponsored Content Photos: A Wicked Sing-Along, The Broadway Block Party, More at Curtain Up Broadway Festival Day 1

Get a special inside look at this three-day event in the heart of New York's theatre district: Times Square.

John-Andrew Morrison, Brittney Johnson, Kerry Butler, James Sampliner and James Jackson Jr. at Curtain Up Broadway Festival in Times Square
John-Andrew Morrison, Brittney Johnson, Kerry Butler, Norm Lewis, James Sampliner, and James Jackson Jr. at Curtain Up Broadway Festival in Times Square Heather Gershonowitz

Curtain up! Light the lights! The Curtain Up Broadway Festival from Playbill, The Broadway League, the Times Square Alliance, and Prudential Financial kicked off September 30 in the heart of New York's theatre district: Times Square.

The event got off to a running start with Chicago, Wicked, and Little Shop of Horrors sing-alongs; appearances from a host of Broadway favorites, including Norm Lewis, Kerry Butler, John-Andrew Morrison, James Jackson, Jr., Jessica Keenan Wynn, Conrad Ricamora, and Jeanna de Waal to name but a few; The Broadway Block Party, a large-scale street celebration inviting revelers to dance and sing to classic and contemporary show tunes; and more!

WATCH: Norm Lewis, Brittney Johnson, Kerry Butler, and More Perform at the Curtain Up! Broadway Festival Kick-Off

Get an inside look at the first day of the festival below.

See Inside Day One of the Curtain Up Broadway Festival in Times Square

 
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