World Theatre Day is March 27, and Playbill is celebrating with a week of theatre-inspired discounts and savings, thanks to the Playbill Store!

World Theatre Day was founded in 1961 by the International Theatre Institute, whose mission is to "promote international exchange of knowledge and practice in theatre arts in order to consolidate peace and friendship between peoples, to deepen mutual understanding and increase creative co-operation between all people in the theatre arts."

As part of Playbill's special celebration, from March 19–26, we will be providing special world theatre trivia, so our readers can learn about the vast global history of theatre. Plus, a special corresponding collections of goods from the Playbill Store will be on sale for theatre lovers around the world. From Limited-Edition Playbills to home décor, Playbill 140th Anniversary Legacy Cover Posters, Playbill binders and more, be sure to take advantage of this World Theatre Day celebration!

Use code WTD at check-out for 15% off select merchandise and to explore our exclusive World Theatre Day collections!

Today's World Theatre fact comes from across the pond. This weekend, we celebrate two incredible icons that have their birthday on March 22: Stephen Sondheim, the “titan of American musical,” and Andrew Lloyd Webber, “the most commercially successful composer in history" (per the New York Times). Both composers have a vast collection of iconic musicals that have played around the world. Plus, from a Paris opera house to a weekend in the Swedish countryside, a pie shop in London to a sheep farm in the Middle East—both of these theatre giants have taken us to places near and far.

To commemorate the unofficial International Sondheim/Webber Weekend, Playbill Store is providing discounts to stickers featuring this iconic duo and their work.

Today's Special Discount: Sondheim and ALW Stickers!

Celebrate your love of Sondheim with our Sondheim Sticker Packet! Get 1 Cover Sticker and 1 Playbill Logo Sticker for FREE when you buy this 7-piece Sticker Pack of Broadway Shows by the treasured composer, Stephen Sondheim! Broadway just wouldn't be the same without these major contributions to musical theatre history. This sticker pack showcases some of your all-time favorites! Each sticker features classic original artwork of the following shows: A Little Night Music, Gypsy, Into the Woods, Merrily We Roll Along, Sunday in the Park with George, Sweeney Todd, West Side Story.

Looking for Andrew Lloyd Webber inspired Playbill stickers?

You may also grab stickers from these iconic ALW shows! Evita, The Phantom of the Opera, and Sunset Blvd.

Want some specialty Playbills? We’ve got them! Some of our favorite specialty Playbills celebrating these giants are available for your collection! These include:

The Phantom of the Opera, Limited-Edition ALW 75th Birthday Playbill: These iconic limited-edition Playbills were passed out exclusively at The Majestic Theatre on March 22, 2023, celebrating ALW’s 75th birthday.

The Phantom of the Opera, Special Limited-Edition Playbill: Celebrating the worldwide phenomenon, this Playbill was designed for a special charity performance to benefit four New York City Arts organizations: Broadway Bridges, The American Theatre Wing’s Andrew Lloyd Webber Initiative, The Prince Fellowship and The Stephen Sondheim Foundation.

SUNSET BLVD. Limited Edition Official Opening Night Playbill: Be sure and add the limited edition opening night Playbill of Sunset Boulevard to your growing Playbill collection! It's guaranteed authentic, sealed in a custom fitted vinyl bag, and mailed in protective packaging.

Company 2021 Limited-Edition Official Opening Night Playbill: Here's the limited edition opening night Playbill from Marianne Elliott's gender-swapped, 2021 production of Company by the late Stephen Sondheim and George Furth. It's guaranteed authentic, sealed in a custom fitted vinyl bag, and mailed in protective packaging.

Merrily We Roll Along Limited-Edition Official Opening Night Playbill: This limited edition opening night Playbill from the Merrily We Roll Along revival is a must have for every Stephen Sondheim fan! Merrilycharts the turbulent relationship between three lifelong friends—played by Daniel Radcliffe, Jonathan Groff, and Lindsay Mendez in the 2024 Tony Award-wining Broadway revival!

Want more Sondheim and ALW merchandise? From Into The Woods programs, t-shirts and totes to SUNSET BLVD apparel, there’s definitely something for you in the Playbill Store!

And don’t forget, now, with every purchase you make, you can earn Playbill Points. Get one point for every dollar spent and receive $5 towards Playbill Store purchases for every $100 you spend. Start shopping and watch how quickly your points add up. Learn more at www.playbillstore.com.