Broadway Grosses Analysis: Kimberly Akimbo Sees Highest-Grossing Week of Run After Winning Best Musical Tony Award | Playbill

Industry News Broadway Grosses Analysis: Kimberly Akimbo Sees Highest-Grossing Week of Run After Winning Best Musical Tony Award

Broadway on the whole enjoyed a modest uptick in ticket sales in the week following Broadway's biggest night.

Graphic by Vi Dang

Broadway took some modest steps towards brighter days last week, with cumulative grosses rising just over 6% to $32.9 million. With these numbers reflecting the first post-2023 Tony Awards data to be released, producers will be hoping that last week's box office performance becomes the quiet beginning to a larger summer trend of rising fortunes.

Best Musical and Play winners Kimberly Akimbo and Leopoldstadt were, perhaps predictably, amongst the week's biggest winners. The latter brought in $924,033.35, its highest gross since last December. The former's performance was less meteoric, besting last week's total by about $170k to a total of $695,404.58. That sum is the highest gross of the production's entire run, though the Jeanine Tesori-David Lindsay-Abaire musical will be looking to beat that record again by a higher margin in the coming weeks.

Kimberly Akimbo wasn't alone. Also seeing the highest grosses of their runs last week were ShuckedPrima FacieParadeGood Night, Oscar; and Sweeney Todd, arguably showing that the national television exposure that comes from a Tonys performance might be just as, if not more, powerful than actually winning those statues. Case in point: & Juliet won no Tonys yet played the highest-grossing eight-performance week of its run immediately after.

Sweeney Todd, which has been a consistent top grosser thanks to its above-the-title stars Josh Groban and Annaleigh Ashford, took the mantle of the show theatregoers are paying the most to see. Average ticket price at the Sondheim revival was $183.15 last week, the most of any show on the Main Stem. With a total of $1.94 million for the week, we'll be watching to see if the musical breaks into the $2 Million Club this summer.

But things move fast on Broadway. The Tony Awards are hardly a distant memory, and already we have the first two new productions of the 2023-2024 season up and running. Grey House has struggled to fill seats at the Lyceum. The thriller played to just 58%-full houses last week, bringing in $368,707.61. Compare that to the other new show, Here Lies Love, which played its first preview Saturday June 17 with 100% capacity at The Broadway Theatre; only one preview for the musical is included in the week's numbers. If Here Lies Love is able to keep those totals up, the immersive musical will debut in the $1 Million Club for its first full week of previews.

Unfortunately, a post-Tonys bump was not enough for some shows. Though the already Olivier-winning Life of Pi won three Tony Awards and was slightly up this week with a total of $494,001.40, the show still announced its closure today. It is the first post-Tonys casualty. The upcoming weeks' grosses will determine the fates of other shows.

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(13 of 32 currently running productions)


The 90s Club
(shows that played to 90% or higher of their seats filled over the entire week):

  • Hamilton (101.14%)
  • Sweeney Todd (100.8%)
  • Kimberly Akimbo (100.7%)
  • Here Lies Love (100%)
  • Prima Facie
  • Hadestown
  • & Juliet
  • Wicked
  • Parade
  • Aladdin
  • MJ The Musical
  • The Book of Mormon
  • Moulin Rouge! The Musical
  • The Lion King
  • Shucked
  • SIX: The Musical
  • Funny Girl
  • Some Like It Hot
  • Fat Ham

(19 of 32 currently running productions)

 
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