Broadway Box-Office Analysis: March 14-20 | Playbill

Box Office Broadway Box-Office Analysis: March 14-20 Shuffle Along has a good start, The Crucible continues strong and many shows enjoy a box-office bump.
Shuffle Along Photos by: Joseph Marzullo/WENN, Michael Wilson, James Leynse

Shuffle Along, Or, The Making of the Musical Sensation of 1921 and All That Followed, which stars Audra McDonald and is directed by George C. Wolfe, proved an out-of-the-gate draw in its first six previews at the Music Box. It played to 98 percent capacity houses and took in 80 percent of its potential gross. Average ticket price was $113.15, leading to a collection of $640,453 at the box office.

The new Roundabout Theatre Company revival of the musical She Loves Me opened to rosy reviews on March 17. Its seats were 97 percent filled during the week. Owing to the number of critics’ nights, box office take was only 56 percent of the possible. That showing will likely improve next week.

Most shows displayed a monetary improvement over the week previous, with only half dozen falling behind. The biggest jumps belong to The Lion King ($335,312), Aladdin ($245,005), Wicked ($272,337), The Phantom of the Opera ($258,182), and Matilda ($256,695). The first two played to near capacity. The Lion King saw the most dollars in its till, with a whopping $2,044,101.

The new, star-studded revival of The Crucible, directed by hot shot director Ivo van Hove and still in previews, was a hair’s breadth away from capacity houses, and took in 71 percent of its potential box office. That made it the most popular straight play on Broadway this week. Runner up was The Humans, which saw 93 percent of its tickets sold, garnering of 70 percent of its gross.

Bright Star, the new musical by Steve Martin and Edie Brickell, is still searching for a burst of box-office energy. While 86 percent of the seats held theatregoers, the show only took in 34 percent of the gross. That meant a Time Square lowest average ticket price of $43.20.

Overall, box office collections across Broadway were up by $3 million to $26,631,586. The number of shows on the boards held steady at 31.

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