“I am so excited to have Lauren and Alex joining the leadership of Alchemy as we look to the future and the many projects we have in the pipeline," says Pasbjerg in a statement. "Their amazing work for the company over the years has helped to make us one of the top general management firms in the business, and their insight and acumen will help us to grow Alchemy and our clients’ businesses as we press forward into the ever-changing landscape in live entertainment."
APG provides general management, consulting, development, and executive producing services for commercial theatrical productions, and is currently represented on Broadway with The Music Man. Other recent productions include Come From Away, To Kill a Mockingbird, The Illusionists, In Transit, and First Date.
Looking forward, APG is working on Trading Places, The War of the Roses, 42nd Street, A Sign of the Times, Other World, and The Pianist.