Theater Latté Da
Minneapolis, MN
US

DESCRIPTION

Theater Latté Da, the Twin Cities’ foremost producer of bold new and reimagined musical theater, is seeking exceptional candidates for the full-time, exempt position of Marketing Director. As a part of our nimble, dynamic organization, the Marketing Director is responsible for developing and implementing marketing and communications strategies to achieve the company’s marketing, advertising, public relations, and customer experience goals. You will report to our Managing Director, with a secondary report to the Artistic Director, to develop and implement plans that have a substantial impact on our organization and community. In line with our organization-wide commitment to diversity, equity and inclusion, you will implement Theater Latté Da’s access and anti-racist commitments in all aspects of your work. An audience of more than 35,000 patrons is expected to attend during the 2024-25 season, generating approximately $2 Million in earned revenue.

Organization Summary:

Founded in 1998 and currently led by Artistic Director Justin Lucero and Managing Director Elisa Spencer-Kaplan, Theater Latté Da (TLD) is in our 27th year of presenting original and re-imagined musical theater. Theater Latté Da seeks to create new connections among story, music, artist, and audience by exploring and expanding the art of musical theater. We believe in work that is bold and collaborative; we act with integrity and gratitude. These values infuse all aspects of the organization and drive the discussion at every stage of decision-making.

Theater Latté Da believes in a culture of inclusion, diversity, equity, and access. The diverse and dynamic interests of those who work here provide opportunities, both organized and impromptu, for individual pursuits and exploration. We are looking for a person who possesses the ability to fulfill the following roles and skills:

Areas of Responsibility and Key Duties:

Strategy:

- Provide a comprehensive marketing and communications plan and implementation timeline, including advertising, direct mail, e-mail, online advertising, social media, promotions, and partnerships.

- Develop and adhere to marketing budgets created as part of the yearly organizational budget, including meeting or exceeding earned revenue goals currently budgeted at $2 Million.

- Partner in audience development planning to broaden and diversify the TLD audience in line with the organization’s IDEA (Inclusion, Diversity, Equity and Access) commitments.

- Help the organization develop and achieve the goals laid out in our strategic plan.

- Collaborate with colleagues in the development of comprehensive, consistent strategy and messaging across all external communications.

Implementation:

- Oversee design for collateral materials, advertising, show programs, and other pieces as needed including the ability to do select hands-on design work.

- Produce print and digital assets for each production as well as other organizational materials, including in support of other departments as needed.

- Act as the staff liaison with the Marketing Committee and ensure Marketing Committee charter goals are being met through regular meetings.

- Serve as staff subject matter expert in CRM software (Salesforce/Patron Manager) and implement related marketing needs (i.e. creating subscription packages, individual show seat maps, various reports, e-blasts, patron profiles, etc.).

- Oversee creation of subscription packages in CRM software to sell subscriptions and single tickets to patrons.

- Oversee maintenance of the TLD website; track and report website analytics.

- Media planning and purchase for all online, print, radio, outdoor advertising.

- Plan and ensure proper execution of campaigns related to the regular subscription season, single ticket sales, and new work initiatives.

- Oversee the communications planning, generation and management of email and social media campaigns to support sales and communications goals.

- Regularly create and analyze reports to gauge the success of ticket sales and marketing efforts.

- Monitor sales before and during productions, altering tactical marketing plans as needed.

- Develop special promotions to drive ticket sales and production awareness.

- Conduct and analyze market research to gather information about audience engagement and other patron behavior.

- Develop and manage media relationships; write and distribute press releases; initiate preview story ideas; and execute all public relations initiatives.

- Devise demand-based pricing structures; determine and execute promotional campaigns for select performances.

- Oversee any special pricing events and programs.

- Oversee concessions pricing and selection strategy in collaboration with Guest Services Manager and Managing Director

- Oversee front of house staff in the planning and execution of opening and closing night events.

- Monitor expenses throughout the year to ensure that budget goals are adhered to.

Management:

- Manage Marketing Associate and any other marketing and communications-related staff.

- Manage Box Office Manager, Guest Services Manager, and Concessions and Box Office staff.

- Hire and manage any contract work, including illustrators, designers, hourly workers, etc.

Leadership:

- Serve as a key member of the senior staff leadership team.

- Represent the organization in select community relationships.

Qualifications

A successful Marketing Director candidate will possess the following abilities and skills:

- Experience: Knowledge of and experience with marketing principles, especially as they relate to the non-profit arts market.

- Emotionally Intelligent Relationship Builder: Communicate and work effectively with stakeholders of varying communication styles and backgrounds (e.g., communications, thinking, abilities, etc.). Build positive relationships with donors, patrons, board members, community stakeholders, and colleagues.

- Priority Management: The ability to manage multiple projects concurrently, keeping a keen eye on details while navigating various priorities. Managing relationships and expectations to meet all stakeholders' needs, while focusing on the overall marketing and sales goals. Ability to adapt to changing situations and creatively problem solve is key.

- Intercultural Competence and Commitment to Inclusion, Diversity, Equity and Access (IDEA): Ability to work with individuals of varied styles, perspectives, gender expression and identity, race, sexual orientation, religion, ability, age, class and immigrant status

- Creativity: Possess excellent curiosity, creative thinking and problem-solving skills. Apply them in this role to help achieve the mission and strategies of the organization.

- Staff Management: Staff supervisory experience required.

- Reporting and Budget Analysis: The ability to adhere to a set budget and generate and meaningfully analyze marketing reports.

- Communications/Writing: Must possess excellent verbal and written communications skills, provide exemplary customer service, and have the ability to appropriately handle confidential and sensitive documents. Must also possess strong writing skills for multiple audiences – press releases, show descriptions, brochure copy, e-blast communication, social media updates, etc.

- Technology: Must have experience with CRM or ticketing software (Patron Manager preferred), full knowledge of Microsoft Office or similar (with emphasis on Word and Excel).

- Website management (Squarespace or similar) and graphic design skills and experience with Adobe Design Suite required.

- Education and Experience: 5-10 years of marketing/communications experience, preferably in the performing arts or with a nonprofit organization. Bachelor’s degree in marketing, arts management, business or related work experience.

Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they fulfill an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend only to apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply.

COVID-19 SAFETY: All employees of Theater Latté Da are expected to adhere to TLD’s COVID safety protocols, which may occasionally require wearing an N95, KN95 or equivalent face mask, undergoing COVID testing, or other precautions.

SCHEDULE FLEXIBILITY: This position requires consistent weekday availability and some evening and weekend availability for events, meetings, conferences and other activities of the organization. Standard office hours are 9 AM to 5 PM Monday through Friday. Provided it is consistent with accomplishing their work, administrative staff may work a hybrid schedule, with the option of up to 2 days working remotely each week. While this practice emerged from the COVID-19 pandemic, hybrid work is expected to remain an option going forward, subject to the needs of each individual and their specific position. Work/life balance is a meaningful value at Theater Latté Da.

SALARY: $65,000-$75,000 per year DOE

BENEFITS: Current benefits include employer-subsidized health and dental insurance, 401K retirement plan with 2% employer match, available vision insurance, 11 paid company holidays annually, and paid time off.

Theater Latté Da is committed to acknowledging, addressing, and dismantling practices which impede progress. We are actively seeking a diverse pool of candidates and we welcome all applicants regardless of race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity and expression, or ancestry. Theater Latte Da is an equal opportunity employer, committed to telling diverse stories and to fostering an inclusive environment both onstage and off. EEO/W/M/Veteran Disability.

To express your interest about this opportunity, please email resume and cover letter to application email address with Marketing Director in subject line.

Applications will be reviewed as received but must be submitted by Friday, January 3, 2025.

SALARY

$65,000.00 – $75,000.00 per year

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