Broadway's Death of a Salesman Providing Tickets for Underrepresented Audiences

The current revival of Death of a Salesman, the first Broadway production of the Arthur Miller classic to be told from the perspective of a Black family, has partnered with Broadway For All—the nonprofit that helps equip young artists and professionals build a more inclusive arts industry—on a “Salesman for Everyone” initiative.

The program, providing discounted or free tickets to historically underrepresented audiences from NYC schools and community groups, will continue through the limited run of the production, which ends January 15, 2023, at the Hudson.

Among the groups that have already participated in the initiative are Broadway Advocacy Coalition’s Storyteller's Lab, which supports formerly incarcerated individuals in developing their ability to tell personal stories for social change, and the Boys & Girls Club of Harlem.

As part of the “Salesman for Everyone” experience, members of the cast and creative team are participating in talkbacks with these groups, speaking about the process of bringing Salesman back to Broadway and how the experience of a Black Loman family unearths new depths to the drama.

“Most people in America read Death of a Salesman during their school years, but few have the chance to see it on Broadway with a cast performing it at the absolute highest level,” says producer Cindy Tolan. “We’ve heard from so many people that it feels like a brand-new play, brought to life for this exact moment in history. To me, that speaks to the timelessness and universality of Salesman, and we are excited to partner with BFA to provide as many people as possible with access to this theatrical experience in our remaining 10 weeks.”

“Broadway For All is thrilled to continue its Access For All initiative with one of the most historic, magnificent and timely American plays, led by an ensemble of actors and creatives who remind us that great artistry shall always be the greatest barometer for success,” adds Broadway For All Founder and President Osh Ashruf. “Our NYC community will now have a chance to access a revival that feels wholly original and has a clear point of view about the world we live in today.”

Wendell Pierce and Sharon D Clarke are Willy and Linda Loman in the West End transfer of Death of a Salesman. Pierce and Tony nominee Clarke reprise their West End roles, which earned Pierce an Olivier nomination and Clarke an Olivier win.

Miranda Cromwell directs the work, which follows a traveling salesman and his family who are caught up in the madness of the all-too-often unreachable "American Dream." It debuted on Broadway in 1949 and won six Tony Awards for its premiere run.

Joining Pierce and Clarke in the cast are Khris Davis as Biff, McKinley Belcher III as Happy, and Tony winner André De Shields as Ben, with Blake DeLong as Howard/Stanley, Lynn Hawley as The Woman/Jenny, Grace Porter as Letta/Jazz Singer, Kevin Ramessar as Musician, Stephen Stocking as Bernard, Chelsea Lee Williams as Miss Forsythe, and Delaney Williams as Charley. Melvin Abston, Jerome Preston Bates, Brandon E. Burton, Maya Jackson, Lisa Strum, Chris Thorn, and Shona Tucker serve as understudies.