Baleaf Sportswear
New York, NY
US

DESCRIPTION

Step into the rhythm of New York City with Baleaf, the ultimate athleisure brand for dancers. This 30-second spot celebrates urban life, blending dynamic choreography with everyday moments. Featuring acclaimed Broadway dancers, the ad seamlessly transitions from morning routines to city streets, coffee shops, subway rides, and finally, an electrifying sunset performance against the iconic New York skyline.

Seeking: Non-union, female identifying dancers, 18+, of all ethnicities and races, with strong technical training, natural charisma, and experience in contemporary or Broadway-style choreography, are needed as featured backup dancers for a Tony-nominated Broadway actor in a Baleaf Sportswear commercial. Broadway and touring credits are a plus. No singing required.

Baleaf’s mission is to optimize your gym experience with its gym, yoga, running, and activewear gear. With every leap and pirouette, the message is clear: Baleaf isn’t just clothing; it’s the rhythm, style, and soul of the modern dancer.

**If you're in town or can make it to NYC, we'd love to see you! We're always excited to meet new performers for both current and upcoming projects.

When: Friday, December 6^th, 2024.

Sign-up is from 9am to 12pm. You must arrive before 12pm to sign up and be considered. Groups will start at 10am, and depending on turnout, we'll see dancers in groups every hour until 4pm.

Where: Ripley-Grier Studios – Studio 17S (Holding). Bring an ID to get into the building.

520 8th Ave

What to Prepare & Bring: Wear comfortable athletic clothing and sneakers—no heels. Arrive warmed up and ready to dance.

Please bring a hard copy of your headshot and resume stapled together. If you don’t have one, you’ll need to print it at the studio before being seen.

Dates: 2-day shoot between 12/15 – 12/17/24 in NYC.

Fee & Usage: $3,000 (inclusive of agency fee), non-negotiable, for a 2-day shoot and a half-day rehearsal. Usage is for 2 years from the campaign's launch date and includes Amazon Prime ads, social, and web.

Personnel:

Client: Baleaf Sportswear

Production Agency: DxMedia INC.

Executive Producer: Lucia Shen

Director: Isabella Tan

Choreographer: Emily Jeanne Phillips

Casting: Murnane Casting

Other: Authorization to legally work in the United States is required.

DURATION

Dec 15, 2024 - Dec 17, 2024

SALARY

$3,000.00 – $3,000.00 per gig

WHERE

WHEN